About effectly.ai

Our mission

Most SEO tools give you a list of issues and leave you to fix them. We built effectly.ai to close that gap. Our platform audits your site, understands your audience, and applies fixes directly to your CMS — every night, automatically. No pixel injection, no temporary hacks. Just permanent native writes that stay when you cancel.

Our story

effectly.ai was founded in Stockholm, Sweden, by a team that spent years building marketing tools for scale. We kept running into the same problem: SEO audits produced long lists of issues, but nobody had time to fix them. Marketing teams would export reports, share them in Slack, and watch them gather dust. The gap between knowing what was broken and actually fixing it was enormous.

We started effectly.ai to close that gap. We built an AI engine that doesn't just audit — it understands your audience, prioritizes actions, and applies fixes directly to your content management system. Every change is logged, reversible, and under your control. effectly.ai operates from Stockholm and is registered as Effectly AB (Org.nr. 556901-3062). Our platform is designed for companies who want SEO to run continuously, not as a one-off project.

What sets us apart

We are the only autonomous SEO platform that writes natively to your CMS. Competitors like Alli AI and OTTO use JavaScript injection — their changes vanish when you cancel. We connect via REST API, SSH, or Git. Every fix we apply lives in your actual content. You own it. We also run a learning loop: our agents track what moved the needle for your vertical, your CMS, your audience. Six months in, the system knows your business better than a human account manager. That compounding intelligence is our moat.

Security and trust

Because effectly.ai writes directly to your CMS, we take security seriously. We use industry-standard encryption for data in transit and at rest. CMS credentials are stored securely and used only to perform authorized writes on your behalf. Every change is logged with a full audit trail — timestamp, agent, before/after state — so you always know what was modified. You can export the full history as CSV and roll back any change with one click. We never sell your data or use it for purposes beyond delivering the service.

Team

effectly.ai is built by a small team of engineers and marketers who have spent years wrestling with SEO tools that promise automation but deliver to-do lists. We are building the product we wished existed.

Joakim Thörn

Founder — Product & Engineering

Swedish entrepreneur with over 35 years of experience building people-first companies. Founded Itrim (health and lifestyle), Guestly Homes (corporate housing), and effectly.ai. Leads through servant leadership — removing obstacles, supporting teams, and creating clarity so others perform at their best. Background in product development, UI/UX SEO, ICP and personas.

Founder guestlyhomes.com

Company

effectly.ai is in early access. We are onboarding a small group of companies who want to stop managing SEO and start owning it. For questions or partnership inquiries, contact us.