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Frequently asked questions
Nothing changes. Every fix effectly.ai has made to your site stays — permanently. We write natively to your CMS via REST API, SSH, or Git. There's no pixel to remove, no overlay to disable. Your site keeps the improvements regardless of your subscription status. This is architecturally different from tools that use JavaScript injection, where cancelling the subscription reverts your site to its original state.
Both Alli AI and Search Atlas (OTTO) deploy changes via JavaScript overlay — a pixel injected into your site's <head>. Their own documentation confirms that removing the pixel reverts technical fixes, schema markup, content optimizations, and custom HTML edits. effectly.ai writes directly to your CMS. WordPress via Application Password. GitHub via fine-grained token. SSH via scoped keypair. No overlay. No pixel. Every change is native, visible in your CMS, and permanent.
No. WordPress connection takes under 5 minutes — you generate an Application Password from your own WP dashboard, paste it once, and you're connected. GitHub connection requires creating a fine-grained personal access token (scoped to one repo only). SSH requires adding one public key to your server's authorized_keys file. We walk you through each step during onboarding. Total setup time: under 20 minutes for any CMS model.
Every action is gated by our Constitution Agent before anything touches production — no write happens without an APPROVE verdict. Every change is snapshotted before execution and reversible in one click. If a change causes your SEO score to drop within 48 hours, the system auto-reverts it and notifies you immediately. Irreversible actions (URL structure changes, redirect deletion, robots.txt modifications) always require explicit human approval — this is hardcoded and not configurable regardless of your autonomy setting.
Yes. Credentials are AES-256 encrypted per tenant. We never store master passwords — WordPress uses editor-role Application Passwords only. Every action is logged immutably in an append-only audit table you can export as CSV or JSON at any time. Your IT team can audit every change ever made, by which agent, with before and after state. SOC 2 roadmap in progress. GDPR DPA available on request.
Currently: WordPress (REST API + Yoast/RankMath meta), GitHub-based sites (Next.js, Vercel, Netlify, Jamstack), and SSH-accessible servers (custom PHP, Laravel, WordPress on VPS). Shopify, Contentful, Sanity, and Webflow are on the near-term roadmap. If your CMS has a REST API, contact us — we can typically add support within 2–4 weeks.