Privacy Policy

1. Data Controller

The data controller responsible for your personal data is Effectly AB. You can contact us at hello@effectly.ai for any privacy-related questions or to exercise your rights.

2. What We Collect

We collect the following categories of personal data:

• Account data: Email address, name, phone number, company name, and password (hashed). We collect this when you sign up for our waitlist or create an account.
• Site and CMS data: URLs of websites you connect, CMS credentials (stored securely and used only to perform authorized writes), and site structure or content metadata necessary to run our SEO audits and fixes.
• Usage data: Logs of actions performed by our platform (e.g., audits run, changes applied), IP address, browser type, and timestamps. We use this to operate the service, debug issues, and improve our product.
• Communications: Emails and messages you send to us for support or feedback.

3. Legal Basis

We process your personal data on the following legal bases under the GDPR:

• Contract: To provide our services, fulfill our agreement with you, and manage your account.
• Legitimate interests: To improve our platform, ensure security, prevent fraud, and communicate with you about the service.
• Consent: Where we rely on consent (e.g., marketing emails), you may withdraw it at any time.

4. How We Use Your Data

We use your data to: operate and maintain our autonomous SEO platform; connect to your CMS and perform authorized writes; send you transactional emails (e.g., account confirmation, security alerts); respond to support requests; analyze usage to improve our product; and comply with legal obligations. We do not sell your personal data to third parties.

5. Data Retention

We retain your data for as long as your account is active or as needed to provide the service. After account termination, we retain data for a limited period necessary for legal compliance, dispute resolution, and enforcement of our terms. Logs and usage data may be retained for a shorter period in accordance with our retention policy.

6. Your Rights

Under the GDPR, you have the right to:

• Access: Request a copy of your personal data.
• Rectification: Request correction of inaccurate data.
• Erasure: Request deletion of your data (subject to legal exceptions).
• Data portability: Receive your data in a structured, machine-readable format.
• Object: Object to processing based on legitimate interests.
• Restrict processing: Request a temporary restriction in certain circumstances.
• Complain: Lodge a complaint with your supervisory data protection authority.

To exercise these rights, contact us at hello@effectly.ai. We will respond within the timeframes required by applicable law.

7. International Transfers

Your data may be processed in countries outside the European Economic Area (EEA). We ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions, where required by law.

8. Cookies and Similar Technologies

We use essential cookies and similar technologies to enable core functionality (e.g., authentication, session management). We may also use analytics cookies to understand how our site is used. You can manage cookie preferences through your browser settings.

9. Security

We implement industry-standard security measures to protect your data, including encryption in transit and at rest, access controls, and regular security audits. CMS credentials are stored securely and used only to perform authorized operations on your behalf.

10. Contact

For questions about this privacy policy or to exercise your rights, contact us at hello@effectly.ai.