Sanity CMS SEO automation

Autonomous SEO for Sanity

Sanity gives you real-time, structured content. effectly.ai gives it real-time SEO. Via Sanity's Mutations API and GROQ queries, effectly.ai reads your schema, identifies missing SEO data across every document, and writes meta titles, descriptions, schema markup, and OG data directly into your Sanity dataset. No Studio plugin. No frontend redeploy.

Sanity CMS SEO automation · Sanity SEO tool · headless CMS SEO automation · Sanity schema markup · AI SEO for Sanity

Få tidig tillgång

How it works

Generate an API token

Create a write-enabled API token in Sanity's management console. Scope it to your target dataset and project.

Schema-aware audit

effectly.ai reads your Sanity schema definitions via GROQ, understands your document types, and maps them to SEO requirements. Blog posts need Article schema. Products need Product + Offer. Pages need BreadcrumbList.

Mutation-based writes

SEO fields update via Sanity's Mutations API. Real-time — changes appear in Sanity Studio instantly. Draft or publish workflow respects your existing content pipeline.

What effectly.ai writes

Element	Example
SEO fields	seo.metaTitle, seo.metaDescription per document
Schema type mapping	Document type → schema.org type annotation
OG metadata	openGraph.title, openGraph.description, openGraph.image
Portable Text	Internal link blocks, FAQ sections, structured headings
Slugs	slug.current optimization for URL structure
New documents	Blog posts, landing pages, FAQ documents
Cross-references	Inter-document references for internal linking

GROQ finds gaps — mutations fill them

GROQ

*[_type == "post" && !defined(seo.metaTitle)][0...3]{
  _id,
  title,
  "slug": slug.current
}

Result

[
  {
    "_id": "post-abc",
    "title": "How we ship native SEO",
    "slug": "native-seo-shipping"
  },
  {
    "_id": "post-def",
    "title": "Schema without the spreadsheet",
    "slug": "schema-without-spreadsheet"
  }
]

Closing the headless CMS SEO gap

The headless CMS SEO gap

SEO fields in schema but empty across 500+ documents
Schema markup hardcoded in Next.js frontend
GROQ queries don't include SEO field validation
Every SEO fix requires Studio + frontend deploy

effectly.ai

Fills every SEO field across all documents nightly
Schema annotations stored in Sanity — source of truth
GROQ-aware — reads your actual schema definitions
Mutations API writes — no frontend deploy needed

Technical details

Auth method

Sanity API token (write access) scoped to project + dataset.

Permission scope

Document CRUD on target dataset. Cannot modify project settings, CORS, or billing.

Query method

GROQ for reads, Mutations API for writes.

What Claude reads

Schema definitions, all documents, assets, cross-references.

What Claude writes

Document fields (SEO, OG, schema annotations), Portable Text blocks, new documents, slug updates.

Rollback

Sanity's built-in document history + Supabase snapshot. Every mutation creates a new revision — previous revisions always accessible.

FAQ

Does effectly.ai require a Sanity Studio plugin?

No. effectly.ai connects directly via the HTTP API. No plugin to install in your Studio configuration.

Can effectly.ai write to Portable Text fields?

Yes. effectly.ai understands Sanity's Portable Text format and can insert structured blocks (FAQ sections, internal link callouts, heading improvements) within existing content.

How does effectly.ai handle Sanity's draft/published workflow?

By default, effectly.ai creates draft mutations. You review in Sanity Studio and publish when ready. In autopilot mode, low-risk changes (meta fields, schema annotations) can auto-publish.

What about GROQ projections in my frontend?

effectly.ai doesn't modify your GROQ queries. It writes to fields in your schema. If your frontend GROQ projection doesn't include `seo.metaTitle`, your frontend won't display it — but effectly.ai will flag this as a setup issue during onboarding.

Can effectly.ai work with Sanity's dataset environments?

Yes. Point effectly.ai at your staging dataset for review, then promote approved changes to production. Or write directly to production with auto-rollback protection.